STRATEGY
CUSTOMER EXPERIENCE
BUSINESS IMPROVEMENT
WHAT I LOOK AT.
WHAT YOU GET.
Every business is different. I'll take a fresh look at the areas most relevant to yours, drawing on my experience across customer experience, digital, marketing and business performance. This is a focused strategic review, not an exhaustive audit of every aspect of your business.
You'll walk away with an independent perspective on where your business could be better, three prioritised recommendations and a practical 90-day action plan, all brought together in a personalised presentation you can put to work.
01 / IS THIS RIGHT FOR YOU?
IDEAL IF YOU...
→ Know something needs to change, but aren't sure where to start.
→ Have lots of ideas but no clear priorities.
→ Feel too close to the business to see it objectively.
→ Want experienced strategic thinking without
committing to a bigger project.
02 / WHAT I LOOK AT
A FRESH, OBJECTIVE REVIEW.
→ Your strategy, positioning and offer.
→ Your website and user experience.
→ Your marketing activity and channels.
→ Your competitors and wider market.
→ Your data and performance.
→ Your biggest strengths, weaknesses, opportunities and threats.
03 / WHAT YOU GET
CLEAR, PRACTICAL OUTCOMES.
→ A clear diagnosis of what's happening.
→ What's already working.
→ What's getting in the way.
→ Your biggest opportunities.
→ Priority areas.
→ Quick wins.
→ A practical 90-day plan.
→ Clear recommendations for what happens next.
04 / HOW IT WORKS
STRAIGHTFORWARD. NO FUSS.
01
BOOK YOUR EDIT
Choose a time that works for you and book online. Not quite sure? You can book a 15 minute intro call first.
02
GIVE ME THE BASICS
A short 5 minute brief gives me enough content to get started.
No lengthy questionnaire. No homework.
03
I DO MINE
Before we meet, I research and review your business so we don't waste your session covering things I could have found out myself.
04
WE TALK
We spend time together digging into what I've found, testing assumptions and getting underneath what's really going on.
05
I EDIT
I bring everything together, identify the priorities and turn them into clear, practical recommendations.
06
YOU GET A PLAN
You'll receive your personalised Edit and 90-day action plan, so you know what to do, why it matters and where to start.
05 / AND THEN?
TAKE IT. OR LET'S MAKE IT HAPPEN.
The Edit is designed to stand on its own. You don't have to buy anything else from me. Some recommendations may be things you can tackle yourself, others might suit your existing team or suppliers and there may be areas where specialist expertise would make sense.
I don't pretend to be an expert in everything.
Where additional support is needed, I'll tell you what I think you need and why. I can also introduce you to trusted specialists from my network if that's helpful.
Any implementation or specialist support sits outside The Edit and is always discussed and quoted with you first.
06 / INVESTMENT
Not sure it's right for you?
Book a free 15-minute intro call and we'll work out whether The Edit, or something else, makes more sense.
THE EDIT £495.
A focused independent review, a strategy session, three prioritised recommendations and a practical 90-day action plan, delivered in a personalised presentation.
